Fashion - Pirates: IP in the world of skirts and suits
In the commentary “Control of creativity? Fashion’s secret“,
For virtually all players in fashion, some form of derivation, recombination, imitation, revival of old styles, and outright knockoff is the norm. Few denounce, let alone sue, the appropriator for “creative theft.” They’re too busy trying to stay ahead of the competition through the sheer power of their design and marketing prowess.
The fashion world understands that creativity is a collaborative and community affair. It’s far too big, robust, and evolving for any one player to “own” as a legal entitlement.
They even give a hint to the music and film industrie and tell them how they could start making money again:
But the fashion industry has a deeper faith in the power of creativity. Despite scant legal protection, fashion businesses invest enormous sums in each new season’s creative cycle - and reap substantial profits year after year.
Innovation and good, solid work is the key to profit. But many seem to have forgotten that…
Leave a Reply